We all took the wrong side, because it was easier.
Supermarkets came, along with large commercial spaces: inside, we found unfamiliar products, all alike. Advertising would make them falsely unique and familiar.
We knew that by buying them we would be shutting down our produce purveyor, our grocer, our neighbourhood store, our housewares store not to mention our own cutlery business.
Passing by some small shop on our way to the supermarket, we would avoid the gaze of the shopkeeper we had known for years.
We knew we were wrong; we felt guilty, but it was progress: it was more convenient. We saved time and money. And we all took the wrong side, because it was easier.
And they closed, one after another, along with the artisans and small producers who supplied them.