Protection of privacy

Welcome to our website

Please read our Privacy Policy carefully, as it applies every time you open our website and decide to navigate in it and use its services, whether or not you purchase any products.

Please also read the General Conditions of Use of, since they also contain important information about privacy and the security systems used by our website.

Information note pursuant to Art. 13 Legislative Decree 196/2003 – in addition to the information notes present on the website

Data controller

The data controller for data collected on this website is:

Tradizioni Associate S.r.l. ("TRADIZIONI ASSOCIATE")
based in Italy, Via della Resistenza 12 - 50038 Scarperia (Florence)
Registration with Companies Register of Florence No. FI - 646604,
Tax Code and VAT No. 06665990484
Share Capital 115,000.00 euros entirely paid out

TRADIZIONI ASSOCIATE decides independently the purpose and manner in which the data should be handled as well as the security procedures to be applied to ensure confidentiality, integrity and availability of the data.

Optional or mandatory nature of conferral of data

It may be necessary to provide TRADIZIONI ASSOCIATE with your personal data as requested at different times of collection in order to achieve the purposes identified in the relevant information note, or else providing such data may be optional. The mandatory or optional nature of data conferral is specified from time to time – referring to the individual items of information requested – at the time the data are collected, by an asterisk (*) or specifying whether each kind of information is mandatory. Refusal to provide TRADIZIONI ASSOCIATE with some information marked as mandatory will make it impossible to achieve the purpose of the specific collection; this refusal may for example make it impossible for TRADIZIONI ASSOCIATE to fulfil the purchase contract for products on or to provide other services available on Providing TRADIZIONI ASSOCIATE with further data, different from those marked as essential, is optional and does not involve any consequence in terms of achievement of the main purpose of the collection (for example, as the case may be, use of the website and its services or purchase of products).

Data handlers

At present, your data are handled directly by Tradizioni Associate, through people appointed by the company, in order to:

1. carry out shipment, delivery and return of products purchased on our website;
2. manage and service the website which is located on servers;
3. provide call center and customer care services to our users;
4. payment managed via Pay Pal or other banking service does not transmit any data of yours to TRADIZIONI ASSOCIATE.
5. Cash on Delivery and Bank Transfer payments do not require you to provide any data other than those needed to make the shipment.
6. To carry out shipment, only the data required (your address) will be given to our courier. Systems Italy S.p.A.
Please read this section periodically, in order to see whether there has been any change in the handlers listed above.

Your rights

At any time you have the right to obtain from TRADIZIONI ASSOCIATE confirmation of whether your personal data – even if not yet registered - is being handled and the right to have it communicated in a comprehensible fashion.

You also have the right to obtain from TRADIZIONI ASSOCIATE information about how and when your personal data were acquired; why and how your personal data are treated; the logic applied in case of handling with the help of electronic instruments; the identity of the data owner and the data handlers; the identity of the parties or classes of parties to which personal data may be communicated or who can become aware of such data for example as data handlers. All this information is contained in this section on Privacy policy.

At any time, you have the right to obtain from TRADIZIONI ASSOCIATE:

a) updating, correction, integration of your personal data;
b) deletion, transformation into an anonymous form or blocking of your personal data handled breaching the law, including those data which it is not necessary to preserve considering the purposes for which they were collected or later handled;
c) certifying that the operations under letters a) and b) have been made known – also in terms of content – to those to whom the data may have been communicated or spread, except if such a measure should be impossible or involve the use of means clearly out of proportion compared to the right being safeguarded.

In any case, you have the right to oppose, in whole or in part:

a) for legitimate reasons, handling of personal data concerning you, even though pertinent to the purpose of collection;
b) handling of personal data concerning you in order to send you advertising or direct marketing material or to carry out market research or business communication.
At any time you may freely make use of your rights by sending a request in writing to TRADIZIONI ASSOCIATE – at the postal address or at the e-mail address, to which we shall reply promptly.
To be sure your personal data are always exact, up to date, relevant and complete, please let us know of any changes which have taken place by writing to

- Art. 130 (4), Legislative Decree 196/2003

Be advised that the law on protection of personal data allows TRADIZIONI ASSOCIATE – without the need for your explicit consent – to use your data for activities of direct sales of products similar to those already purchased, unless you refuse such use of the e-mail address you gave us. - Measure of the Authority on June 19, 2008, concerning simplification of obligations regarding data handling for administrative and accounting purposes. We advise you that the Authority, with a specific measure, allows TRADIZIONI ASSOCIATE to use your postal address to send you – along with administrative and accounting documents – advertising for products similar to those you purchased, unless you refuse such use of the postal address you gave us.

The above is the minimum information which TRADIZIONI ASSOCIATE is obliged to give you; for further details on the handling of your personal data by TRADIZIONI ASSOCIATE, please read the whole Protection of Privacy document.

Principles on which your personal data are handled

1. the data are handled exclusively for the purposes and in the manner shown in the information note presented at the time they were collected;
2. use of the data for purposes other than those for which they were specifically given only if the user expresses his consent;
3. making the data available to third parties only for purposes instrumental to the delivery of the service requested and in the context of an appointment of a data handler; not to communicate the data, give them or transfer them to any third party for handling by the latter without the users previously being informed and having expressed their agreement;
4. answering requests for deletion, amendment, integration of provided data, opposition to handling of data for purposes of sending commercial information and advertising;
5. ensuring correct and legal handling of data, safeguarding the privacy of users, and applying suitable security measures to safeguard the confidentiality, integrity and availability of the data conferred.

How and why we handle your personal data

Personal data are treated mainly electronically and on Internet by TRADIZIONI ASSOCIATE and by others who, appropriately chosen for their reliability and skill, carry out operations instrumental to the achievement of purposes strictly related to use of the website, its services and the purchase of products through the website.

The specific purposes for which data are handled are summarised, from time to time, in the information notice pursuant to Art. 13, Legislative Decree 196/2003, which is presented to the user when he issues personal data.

Generally speaking, the data are handled for the delivery of the following services which are available when you enter our website:

1. registration on the website, to make use of its services;
2. joining specific and further services, such as our newsletter TRADIZIONI ASSOCIATE NEWS and similar information services about our activity. 3. fulfilling orders and related activities;
4. handling your requests: technical, commercial, concerning progress of your orders and requests for information in the widest sense of the word;
5. making contact with our Customer Service.

When handling data which may directly or indirectly identify you personally, we try to respect a principle of strict necessity.
This is why we have configured the website to reduce the use of your personal data to a minimum. Therefore, we do not handle your data when the purposes to be achieved in single cases can be achieved by using anonymous data (for example, in market research aimed at improving services) or using other means which allow one to identify the person only in case of need or in case of request by the authorities or by the police (for example, with data on traffic or concerning your visit to the website or your IP address).

Your data will never be passed on to third parties unless this should be mandatory by law or necessary for purposes required by the law when consent for the same is not required by the person concerned; in such case, the data may be made available to third parties who will handle them independently and only for the aforementioned purposes (for example, in case of a request submitted by the police or by a court, or else to perform obligations stemming from the contract concluded with you, as in the case of reimbursement for having availed yourself of your right to return, only if you ask for it through bank transfer on current account requiring notification of your data to our Bank).

There are kinds of data handling for which the law does not require your consent: for example, we notify you that TRADIZIONI ASSOCIATE can handle your personal data without receiving your consent if this is necessary to perform an obligation required by the law or when it is necessary to fulfil obligations which we have taken by contract with you (as in the case when you have purchased products or have asked to make use of specific services through our website).

Finally, your personal data will not be transferred abroad to countries other than those belonging to the European Union, which do not ensure suitable levels of protection of privacy. Should it be necessary to provide you with the services or to conclude a contract with TRADIZIONI ASSOCIATE for the purchase of products, we assure you that the transfer of your personal data to countries which do not belong to the European Union and which do not safeguard privacy properly will be carried out only after specific contracts have been made out between TRADIZIONI ASSOCIATE and such parties in compliance with applicable law and regulations.

TRADIZIONI ASSOCIATE may find itself handling data of third parties communicated directly by users to TRADIZIONI ASSOCIATE, for example when the user purchases a product to be sent to a friend or when the person paying the price for purchasing the product is different from the person to whom the product should be sent or when the user intends to point out to a friend a service of or an offer for sale of a certain product.

In such circumstances, TRADIZIONI ASSOCIATE will deliver to the third party the information notice provide for by art. 13, Legislative Decree 196/2003 at the time they register the data in the company files, but you will have to obtain, if necessary, permission from the person the data refer to before passing them on to TRADIZIONI ASSOCIATE and notify the person concerning this Protection of Privacy policy, since you will be the only person responsible for communicating such information and the data concerning third parties, without the latter having expressed their consent or for any improper or illegal use.

Please be advised that the consent of such people is not necessary when the data of the third party are notified to TRADIZIONI ASSOCIATE to conclude the contract with TRADIZIONI ASSOCIATE, in favour of the third party.


Our website does not use automatic data harvesting systems not directly issued by the user, such as cookies.

Guarantees concerning Website security

TRADIZIONI ASSOCIATE cannot guarantee its users that measures taken to ensure security of website and data transmission and information on the website will limit or prevent any risk of unauthorised access or dispersal of data by devices belonging to the user: please make sure your computer is provided with suitable software for protecting the transmission of data, both inbound and outbound (such as up to date antivirus systems), and that your Internet provider has taken suitable measures protecting transmission of data (for example firewalls and anti-spamming filters).

Your Rights in full

To get to know your rights and be constantly updated concerning safeguarding of personal data, we suggest you visit the website of the Authority for the protection of personal data at the address

Governing law

The Protection of Privacy policy is governed by Italian law, and especially by the Code on Protection of personal data (Legislative Decree June 30, 2003 No. 196) which governs the handling of personal data, also held abroad, by anyone resident in or with offices in Italy. The Code guarantees that personal data will be handled in a manner which respects fundamental freedoms and rights, as well as the dignity of the person involved, with special attention to confidentiality, to personal identity and to the right to protection of personal data.

Changes and updates to the Protection of Privacy policy of TRADIZIONI ASSOCIATE

TRADIZIONI ASSOCIATE may change or simply update, in whole or in part, the Protection of Privacy of the website, also in view of changes in laws or regulations which govern this matter and protect your rights. Changes and updates to Protection of Privacy will be made known to users on the Home Page as soon as they are adopted and will be binding as soon as they appear on the website. Please regularly access this section to check publication of the most recent and updated Protection of Privacy policy.